Technology continues to shape the real estate industry. It first began with websites that empowered buyers and sellers to compare their local agents before determining who to partner with. Then online listings delivered local, nationwide, and global access to residential and commercial properties—complete with photos. Now digital videos are taking things to the next level.
Why Videos Are So Important
Videos are a priority for 85% of both buyers and sellers. Buyer’s goal is to sell their home as quickly as possible, and seller’s goal is to find a home as quickly as possible. Video tours allow buyers to weed out homes that aren’t the right look and feel, all while boosting inquiries by over 400%. It’s a true win/win.
More Shoppers Are Buying Remotely
Not all buyers live in the local area and are moving to Phoenix from out of state or even out of the country. While they are likely to fly in for a few days to view a property in person, they rely on video listings to maximize their time. Before video the average buyer (remote or local) would have to view 15 to 20 homes, now this number averages 10 or less. Remote buyers certainly don’t have time to view more than a handful of homes, meaning homes without video rarely make the cut.
Video tours can be edited in more than one format and used for both the digital listing and video marketing. This includes posting videos of local listings to social media and paid video advertising of specific homes or commercial properties. Videos as a whole get an average of 6 times more engagement than ads and posts with just text or photos. Videos also capture 3 times the number of backlinks so be sure to add a video section to your website to boost your page rank.
Professional real estate videos can be shot and edited in as few as 7 days. Reach out to the team at Nuvine Visuals today to discuss your videography needs. We can shoot your real estate photos too!