The COVID-19 pandemic has struck the world with shock and disbelief. With many in self-quarantined and cities in lockdown, it is business owners that are feeling the pain and suffering of daily losses.
And with an unpredictable end to this entire ordeal, is there any solution to this dilemma? Just when you thought there was no way out, comes a ray of hope.
As a dessert shop in Phoenix, Arizona –one would assume the lockdown to wipe out all opportunities of staying in business. But Candara and John knew how to do it well.
By creating a business video related to their relentless efforts regarding healthcare standards and COVID-19 safety precautions, this brand made a mark with the masses.
The video was an instant hit as citizens were made aware about how their community was being kept safe with strict protocols in place. Alongside that, customers were educated about how they can reach out to the brand, despite social distancing in place.
The Scoop Wells Dough Bar is the perfect example of how the owners are making the most of this testing time period. With zero reduction in sales and an enhanced margin of profit, the brand exemplifies how businesses can breakthrough during times of crisis.
So here are the top 5 reasons why creating a business video about your business during the Corona pandemic is a must.
Level Up Your Sales with a Business Video during Corona Pandemic
Show your target audience how you have leveled up in terms of safety
Let’s face the reality. The Covid-19 pandemic has enveloped us all in fear.
This is one of the major reasons why businesses seem to be suffering incredible losses. With a well-developed professional video in place, this is your chance as the owner to showcase to customers how much they mean to you.
Let the world know how you plan on tackling the pandemic. What safety and health measures have you installed? How can the changes you’ve made to your daily operations benefit the community as a whole?
It is little details like these that truly go a long way in developing that trust.
Be creative and enlist the numerous ways how customers can reach out to your brand
With the lockdown in place, it’s no surprise that many customers are looking for endless ways on how to get a particular good or service without going that extra mile.
Buyers are on the search for ways on how to reach out to their favorite brands. With an effective video in place, you can allow your target audience to be aware of the various modes of reaching out.
Be it home delivery, take away, or online purchases through courier –be creative and make your users aware through a business video. After all, who wouldn’t want their favorite cup of gelato delivered to the comfort of their home?
Allow your video to encourage even the laziest of buyers
If there is one thing that this lockdown is making us become, it’s lazy. And with the majority of buyers belonging to this category, allow your business’s video to do the trick.
Not only is your video a sensible tool when it comes to learning, it’s immensely easy to consume.
And with the attention span of buyers decreasing as we speak, enticing the modern day consumer into making a purchase can be done with ease.
Make your video short, sweet and appealing- these simple tricks are key to generating the sales you deserve.
Specify your day to day operations during the Corona pandemic lockdown
A pandemic is never easy and business owners can feel the pain more so ever than others.
Allow your video to specify any alterations you’ve managed to make on a daily basis.
A fun overview regarding your day to day operations would be an attractive feature for customers during this dire time. It’s also a great way to help boost their confidence that things may not be as bad as they may perceive them to.
Let’s not forget about that added degree of trust being generated for buyers when everything is out in the open.
Every detailing counts- even the way you handle money
With recent reports of currency transfer being one of the top ways of transferring the virus, businesses have been forced to adopt new strategies to help keep their sales alive.
Consumers want to see your efforts in place regarding ways to combat this fear of handling money.
What better way of doing so that through your business’s video? It’s time to let the world know how creative and thoughtful you plan to be in this regard. Every detail counts and this one is no exception.
Nuvine Visuals is your companion during these difficult times. As experts in video advertising and development, allow us to enhance your business’s marketing strategy into an affordable and more widespread affair.
We combine modern creativity and expert knowledge seamlessly so that your brand can spread its message in more ways than one.
In this ever evolving digital world, it’s all about assisting businesses towards understanding how video marketing can reach their target audiences effectively.
Feel free to reach out to us and explore professional videography like never before!