That time has arrived. The world is in a state of emergency as the global Corona Virus Pandemic continues to affect many as we speak. Industries are experiencing downfall as businesses go through recession of a whole new kind. 

While the quarantine period is impactful in terms of preventing the virus from spreading, the drawbacks upon small scale and large scale businesses is daunting, to say the least. But wherever there is a will, there is a way. 

And as cliché as that may begin to sound, the truth revolves around just that.

This is definitely not the time period to carry out scheduled campaigns. It’s the time to rethink and adjust strategies. After all, no one knows how long any of us will be enforced to quarantine. And hence proved, drastic times are calling for swift and drastic measures. 

Many of you may have never lived through a pandemic, forget about actually experiencing one. But it’s time to turn things around when it comes to your brand’s marketing strategy. 

From creating online business opportunities and leveraging clients to directing businesses towards startups, we at Nuvine Visuals are covering it all. 

This includes all the tools necessary and how your brand can thoroughly thrive its marketing during this quarantine period. So let’s take a look below. 

4 Right Moves to Rebuild your Business Marketing Strategy during the Corona Pandemic

Online business is the way to go

Being quarantined or left in isolation paves way for a bountiful of opportunities, especially when it comes to online businesses. Think out of the box and make use of your creativity to the maximal during this Corona pandemic. 

Shift resources towards e-commerce and marketing tactics that promote your business online. 

Watch keenly over your website. Are users converting into sales? Does it even make sense to switch up in the first place? Glance through different routes like email marketing too. 

You’ll be surprised at how easy you can gain up on traffic the right way when people are quarantined into their homes. What may seem like short term hurt for brands can instantly transcend into long term gains for the win. 

Target your audience the right way, using relevant topics with keywords

Brands venturing into the healthcare, wellness, lifestyle or medical product sector can make use of this quarantine period in more ways than one. 

More and more users are surfing the internet in an attempt to stock relevant goods that can assist in protecting themselves. 

This is the time to develop that relationship with your consumers the right way. And the first step to success is targeting the right audience. 

Tools such as Al Driven allow you to analyze various forms of data online. See what people are reading the most about and which age group/demographic profiling they belong to. 

By this method, you can sort out your relevant target audience, solely based on certain keywords. Above all, delivering the right content to the right individuals can now be done with sheer ease and accuracy. 

Take a closer look at your apps and all online content surfacing the web

Being confined due to quarantine has led to more and more users spending greater amounts of time online. This is one reason why numerous apps have shown a record increase in their downloads. So how can your business make the most of this?

It’s quite simple. Go that extra mile and develop brand related applications, games or videos that show the world what your business is all about. 

From how to embark on healthy cooking and ways to get fit to cleaning products worth buying and a list of books worth a read, the list is truly endless. Did we mention ways on how you can combat the virus from spreading?

Brand safety must be ensured during marketing 

In a global state of emergency, your brand needs to step up to the plate and respond responsibly. From contextual targeting to alteration in privacy regulations, the resurgence of it all is seen during quarantine by brands across the globe. 

The sensitive time that we are all facing today is calling for drastic measures. And by that we mean showcasing ads in their right context. 

Avoid placing an ad that hints at travel to China for example, in the midst of travel restrictions going all around. 

By adjusting their marketing strategies, brands will be at the forefront of safeguarding their business’s position during the quarantine period of Corona pandemic. You can trust us on this as Nuvine Visuals has always stayed side by side with numerous businesses, both small scale and large scale, and we continue to do the same. 

Offering a wide range of professional videography services round the clock, we continue to show support for brands, assisting them every step of the way.